“I was very frustrated, and I felt betrayed by our beauty industry,” Zhao said. Zhao, on the other hand, noted that a very stressful job in private equity had “done a number” on her skin – and that no matter how many miracle creams or products she tried, nothing was really working right.
Yuan noted she had suffered from skin issues for her whole life, partially caused by allergies. This was the experience that prompted Proven Skincare Founders Ming Zhao and Amy Yuan to found their own line of products. But, as many shoppers have gone on to find out, making a lofty claim and actually delivering on it are two very different things. "So we provide you with just what you need and nothing that you don't- selected from a library of 89 active ingredients." Then, there's the evolution process, as Proven has created regimens that evolve based on seasonal changes, people's lives changing, a move, having a baby, a change in how someone shaves their facial hair, or if they have an extremely stressful month at work. That way, the products can seemingly satisfy your life needs.The claims that skincare and beauty brands make about their effectiveness never fail to be lofty – usually offering some combination of promises that using a specific product will make one’s skin appear to be softer, healthier, more youthful and more “glowy” within a few days or weeks. Using that knowledge base, the company has collaborated with dermatologists at Stanford University to best customize the experience. "The products created are tailored to you and made based on specifics about you, your genetic background, skin type, plus the level of pollution and the hardness of the water in the city where you live," says Zhao. "Cutting-edge data analysis, artificial intelligence, and advanced algorithms-we're using those and applying to their beauty," says Zhao.
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